Marketing is increasingly being charged with generating top line revenue growth rather than simply finding leads.
Because generating more leads doesn’t necessarily mean more revenue, poorly qualified leads that will never close or that aren’t viable waste much more time and money than they are worth.
The number of leads you send to sales is important – but the quality of the leads is much more important in increasing revenue.
High quality leads in your targeted markets – ones with a need you can satisfy, where you’ve already begun developing a trusted relationship before passing them to sales – are worth their weight in gold.
That’s what we deliver for our Clients – leads with trusted relationships in place. Leads where one human being has talked to, educated and nurtured another human being to the point where they have shared information, understood their needs and gained agreement that it’s time to bring in a subject matter expert to help them further.
Prospects don’t want to be sold to any more, they want to talk to people and companies that can understand their business issues, add value and help them to solve their business problems. The companies that can do that are the ones that will see the highest top line revenue growth.