For around the cost of one IT employee - your business can have an entire Database Department dedicated to managing your business information.  Marketers and business decision makers simply pick up the phone and ask the questions;

  • Who are our most valuable customers?

  • How many people can we target in the upcoming campaign?

  • How many customers have opted-out from further communications?

  • What does our customer base look like if we segment it by recency of purchase?

We deliver the results in any form that you require including;

  • Graphical Reports.

  • Communication Lists.

  • Excel or Word documents.

     




Imagine all of your customer information in ONE marketing Database. Customer privacy becomes manageable, Customer  value can be calculated and Customer communications become more efficient and effective.

 We provide services on an ad-hoc basis or we can manage your information on an on-going basis. Our combination of technical skills and marketing knowledge allows us to provide you with accurate and meaningful information so you can concentrate on the business at hand.

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Symantec Australia & New Zealand partners with The Database Dept

The Database Dept provides Symantec,  the world leader in Internet security , with Data Management services for Australia & New Zealand. The Database Dept
incorporates data from Symantec's Call Centre, Web sites and product registration channels into a One-Customer -View Database.

"With over 1 million retail and 60,000 corporate customers, managing our customer information is always a challenge. Driving our customer communications and managing customer privacy from a single Database just makes sense and The Database Dept provides us with an excellent solution. There is no doubt that targeting our customers efficiently contributes to our great customer relationships and our results speak for themself."

Cath Hodgson
Sales Operations & Enterprise Marketing Director - Asia Pacific)
 
 

Peoplesoft Asia-Pacific partners The Database Dept    

The Database Dept now provides PeopleSoft, the world's second largest provider of enterprise applications,  with Data Quality and Management Services across the Asia-Pacific.

The Database Dept utilises PeopleSoft's customer base to extend their market view by locating 'like businesses" and targeting them with the right messages at the right time.

. "The Database Dept is consistently one of our best suppliers.".

Howard Porter
(Direct Marketing Manger - Asia Pacific)