The saying “half the money I spend on advertising is wasted; the trouble is I don’t know which half” is attributed to John Wanamaker, a department store executive in the early 20th century. But it’s just as relevant for marketing now – perhaps more so when we’re sending multiple messages to multiple people in multiple companies via multiple channels.
Wouldn’t it be great if you could get the right message to the right person at the right time – and could see feedback from every interaction with your prospects in one central place?
When one of your sales people follows up a lead wouldn’t it be invaluable if they could see a summary of every conversation the prospect has had with your marketing team; could access every email they’ve received, knew all the feedback they have given, could see what marketing collateral they have been sent and knew which events they have attended?
How would it improve your credibility and your relationship with prospects if you only sent them materials about subjects they cared about rather than flooding them with irrelevant information of no interest to them?
We help our Clients use their marketing dollars much more effectively and gain easy push-button access to all prospect communications with our cloud based WebONE Integrated Marketing Database.