In order to improve your marketing ROI you need to be able to measure it. You need to know which campaigns and channels generated which opportunities and how much revenue resulted from them.
Knowing which marketing initiatives work has long been a challenge. It’s becoming even harder with the proliferation of digital and social marketing channels.
The Database Dept.’s cloud based WebONE Integrated Marketing Database gives you automatic closed loop measurement that shows you what your marketing campaigns cost, how many leads they produced, which leads resulted in sales opportunities and how much revenue was generated.
This gives you and our Clients a true marketing ROI and allows you to focus on the channels and campaigns that provide the best results.