Deliver a consistent story across all marketing channels

There are more marketing channels than ever today. How do you ensure that you are telling a consistent story across all marketing channels to an individual prospect? And what does it do to your brand if you don’t?

All communication is perceived at an individual level. In other words, every prospect reads, sees, hears or listens to each communication and judges it against his or her own experience.

If a prospect receives different, often contradictory, messages via different channels, if information they share isn’t passed on, if they receive marketing collateral that doesn’t apply to them, if they perceive that they aren’t being taken notice of or that their time is being wasted, then it reflects badly on your brand.

The Database Dept.’s cloud based WebONE Integrated Marketing Database  ensures our Clients know who has said what to whom, when, and how. It captures all customer communications via all marketing channels so you can provide prospects with a consistent, coherent, progressing and relevant narrative.

As well as helping you sell more this enhances your reputation in the market and protects your brand.