The proliferation of marketing channels – digital, social media, telemarketing, direct marketing, advertising, events, channel partners, etc. – is making marketing more complex, more expensive and harder to control.
When you run multiple campaigns for different products and services via different channels – often to the same prospects – there’s great potential for contradictory messaging, duplicate contacts to the same prospect and inefficient use of data.
At best this means you’re wasting time, money and effort. Worse, it can make prospects believe that your right hand doesn’t know what your left hand is doing.
The Database Dept.’s cloud based WebONE Integrated Marketing Database, our closed loop marketing measurement and our ARM Business Platform tells you which marketing initiatives work and which don’t, because you can tie them to sales opportunities and measure the true ROI at the push of a button.
And as a bonus they help you present a more effective, consistent and coherent story to the market. By reducing the cost of ineffective marketing and communicating a clear and progressive narrative you can reduce marketing costs and sustainably increase your profits and growth.