From the perspective of a potential customer, whether they are a lead, a sales opportunity or they aren’t yet ready to engage with you but will have a future need, you are a single organisation.
If they receive a marketing email, attend an event, take a call from alLead generation campaign, visit your web site, see a podcast, read about you on LinkedIn, interact with you on Twitter, comment on your Facebook page – they are all interactions between one person – the prospect – and one company, yours.
Wouldn’t it be great if, as well as them building up a composite picture of you from all these interactions, you could build a picture of them?
Imagine if you could see all those interactions in one central location so that when a potential customer becomes a lead, the relevant sales person had all that at his or her finger tips.
Our Clients can access this single customer view from anywhere in the world via our cloud based WebONE Integrated Marketing Database. You already have much of this information, why not view it all to build up a single view of the people you most want to influence and help, your current and potential customers?