Different channel partners have different skills and capabilities so it makes sense to assign different market segments to partners who have the skills to handle them.
We help our Clients using predictive analytics and market intelligence to understand exactly who’s who in different segments of the market. This can help you determine which partners should focus on which segments and it can also help your partners by giving them company and contact details, saving them time and effort.
Because our WebONE Integrated Marketing Database tells you what activity is taking place for different groups of prospects you can also see if a particular segment or group of prospects isn’t being actively canvassed.
This allows you to take remedial action and makes sure you’re covering the entire market by the best channels.