Sell on value and relationship

Left to their own devices channel partners can struggle to sell on value, while their approach to building trusted relationships can be haphazard.

By working with their channel partners and making them a part of the overall structured data strategy we help our Clients  and their channel partners to focus selling on value and building long tern trusted relationships.

Reduce pressure to discount

Sometimes pressure to discount can come from channel partners as well as prospects. Often it’s hard to combat this due to lack of visibility of the prospect, a reliance on the channel partner to inform you of what’s going on and a lack of perceived value on the behalf of the channel partner and/or prospect.

By providing additional transparency and having a structured data strategy to sell on value and not price we reduce the pressure on our Clients to discount and allow them to sell more via their channel partners at higher margins.