We repeatedly talk about the important of consistency because it demonstrates our focus on communicating a Client centric integrated narrative. Inconsistent communications kill confidence and make sales more unlikely.
Without a well thought out data strategy it’s a challenge to deliver a consistent narrative. It’s even harder when that narrative is being told by different people at different times.
We help our Clients and their channel partners to communicate a clear, consistent narrative no matter what the channel is, leading to higher sales through all channels and improved perceptions in prospects and in the market.